The truth about UGG boots
Place   |   Dec 11, 2015

What I have learned after my trip to Australia is that the UGG is a generic term used for sheepskin boots and is not a brand name. For almost a century Australians have been calling their sheepskin boots “ughs”, “ugly boots”, ”uggs” and now they are known worldwide as the ‘UGG boots’.

My first impression after seeing many UGG stores in Sydney and Gold Coast was that all are fake because the tag was different then what I was used to see on my UGG boots which were made by UGG Australia brand. Being so curious I asked a seller in an UGG boutique why the price is lower then what I have seen before and why tags are different and she told me the history of UGG boots.

In 1960’s the ugg boots become very popular for surfers. In 1978, Brian Smith, a young surfer from Australia, travelled to the USA with a few pairs of uggs in his backpack. He set up a company, Ugg Holdings Inc, which was importing sheepskin boots to the United States. In 1995 the USA company – Deckers Outdoor Corporation had acquired Ugg Holdings Inc, and established the USA owned and based brand of boots – ‘UGG Australia‘.

There is no question of where ‘ugg’ footwear style came from, even the USA based and owned company Deckers Outdoor Corporation who mass-produce their ugg boots in China under ‘UGG Australia’ brand use the name of – Australia – in the name of their USA brand, because Australia is the country of origin of ‘ugg boots’. So actually the brand UGG Australia is not an Australian brand and all their products are made in China. Very disappointing I would say. I even found out that there is a trademark dispute between some footwear manufacturers-click here to read more.

After finding out the truth about UGG boots I decided to buy two pairs and I am sorry I didn’t had space in my luggage for more, because they were much cheaper then the UGG Australia brand that we buy in Europe. At the airport I even got the tax back so that was great.

There are many Australian companies making UGG boots which are all designed and made in Australia with Australian sheepskin and they have hundreds of  styles and colours. The Australian UGG boots have a special green tag which confirms the authenticity and indicates that the product has been manufactured in Australia.

These are the UGG boots that I bought from a store in Gold Coast named UGG KingDSCN0196

UGG Australia (made in China) boot tag  looks like this8759790600_a446e6dfedF14-OCT-featured-shops-classic-bootsHere are a few online stores where you can shop real Australian made UGG boots



3 thoughts on “The truth about UGG boots

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